Is your small business still operating without a website? If so, you might want to step into the present day: Modern consumers expect brands to be online, and without a Web presence, you're losing a valuable opportunity to make a good impression and gain those customers' business.
Having a well-designed website can also be an effective way to market your business and compete with larger brands in your industry. With plenty of pricing options and easy-to-follow templates available, it's never been easier for budget-conscious companies to make themselves look as professional and polished as the "big guys."
Whether you're creating your first website or rebuilding an outdated one, here's a step-by-step guide to help you design, market and maintain a great professional site.
Determine the primary purpose of your website
A business website generally serves as a space to provide general information about your company or a direct platform for e-commerce. If you don't plan to accept payments through your website, you won't have as much work to do in setting it up. If you are a retailer or service provider and want to offer your customers the option to pay online, you'll need to use an external service to receive your payments, which will be discussed later in this article.