The page title is the single most important on-page element for your keywords (unless you count the body copy as one element). You need to make sure your core terms are placed within your title with the most important terms at the front. Let’s take a look at the title for this page: How to optimize web pages for SEO and rank better in Google | Wordtracker Academy You can see that we have our CMS set up so our brand is added at the end of the page title. This is a good tactic as it means the part most likely to be truncated off matters the least. Some systems place the brand at the front of the page title. I would advise against this as you're using up valuable space with repeated, low value keywords. Keywords placed at the front of the title also carry more value than those at the end. We have used a ‘How to’ format for the title as these searches are popular and a great way to capture organic traffic for your site. If you want to pull new visits in, this is an effective way to do it. You can actually search for ‘keyword questions’ in the Wordtracker Keyword Tool to see which are the most popular questions people are asking in your niche. It’s a really powerful way of generating content that ranks well and captures fresh traffic. This page title is a good combination of SEO factors, making sure we get the main key phrase we want to rank for in ‘How to optimize web pages for SEO’. Also utilising the additional characters I’ve added to rank better in Google. This will help with capturing additional long tail keyword traffic and also helps create a more attractive title when read in the search results.